Job Description

CKC Custom Homes – San Antonio, TX

(Full-Time, On-Site — Reports to Director of Sales & Marketing)

CKC

Custom Homes, San Antonio’s premier luxury custom homebuilder, is

seeking an exceptional Digital Marketing & Web Performance

Manager to elevate our online presence and drive high-quality,

measurable lead generation. This is a strategic and hands-on role

responsible for building and maintaining our WordPress website,

overseeing tracking and attribution systems, managing digital

advertising, optimizing SEO, and protecting the integrity of our entire

digital ecosystem.

If

you are a data-driven digital professional who thrives in a fast-paced,

design-focused environment — and you want to play a major role in

shaping the digital identity of a nationally recognized luxury builder —

we want to meet you.

POSITION OVERVIEW

The Digital Marketing & Web Performance Manager is responsible for

ensuring CKC’s digital platforms function beautifully, perform

flawlessly, and generate qualified leads at scale. This role combines

web development, analytics, tracking, SEO, and paid media expertise with

a strong understanding of luxury branding and highly intentional

digital experiences.

You will work closely with CKC leadership to execute strategy, monitor

campaign performance, maintain the website, and ensure all digital

channels support our sales goals.

KEY RESPONSIBILITY AREAS

1. WordPress Website Management & Site Performance

• Build, maintain, and optimize CKC’s luxury-branded WordPress website.
• Manage hosting, backups, DNS, SSL, CDN, caching, and uptime monitoring.
• Implement site speed enhancements and technical performance improvements.
• Create SEO-optimized landing pages for ads, organic search, and lead funnels.
• Upload and organize photography, ensuring alignment with CKC’s visual standards.
• Manage plugin updates, staging environments, and site security.

2. SEO Strategy & Organic Growth

• Lead CKC’s full SEO strategy: technical SEO, on-page SEO, local SEO, metadata, schema, internal linking, sitemap management, and content structure.
• Improve rankings for high-intent luxury homebuilding search terms in San Antonio and the Hill Country.
• Conduct keyword research and implement ongoing optimization for visibility.

3. Tracking, Analytics & Attribution Integrity

(This is mission-critical and your top priority — we learned the hard way.)

• Own and manage GA4, Google Tag Manager, and Google Search Console.
• Build and maintain accurate pixel and event tracking for Meta, Google Ads, and YouTube.
• Monitor all lead forms, tracking flows, UTM structures, and conversion paths.
• Create dashboards and reporting for leadership to track CPL, CPA, ROAS, CTR, CPC, and channel performance.
• Protect CKC from broken funnels, DNS issues, tracking failures, and attribution loss.

4. Digital Advertising (Meta, Google Ads, YouTube)

• Build and optimize all paid advertising campaigns across Meta, Google, and YouTube.
• Manage full-funnel campaigns: prospecting, retargeting, conversions, warm audiences, and luxury-targeted creative strategies.
• Execute audience segmentation, bidding strategies, creative testing, and messaging optimization.
• Deliver performance-driven insights and weekly reporting.

5. CRM Integration & Automation (Go High Level or Hubspot)

• Serve as primary Go High Level administrator.
• Build automated workflows, forms, pipelines, triggers, nurtures, email/SMS sequences, and booking tools.
• Ensure seamless integration between website, ads, and sales processes.
• Maintain dashboards and internal reporting for the sales team.

6. Shopify Support (Haus of Powell)

• Manage product uploads, collections, tagging, metafields.
• Implement basic optimizations and ecommerce reporting.
• Support branding, merchandising, and on-site performance.

QUALIFICATIONS

Required

• 3+ years experience in digital marketing, web development, or performance marketing
• Strong WordPress development experience
• Expert proficiency in Go High Level
• Proven success managing Meta Ads, Google Ads, and YouTube campaigns
• Deep understanding of SEO: technical + on-page
• Proficiency in GA4, Tag Manager, Search Console
• Strong analytics and reporting skills
• Ability to execute both strategy and hands-on implementation
• Exceptional organization and communication skills

Preferred

• Shopify experience
• Experience in luxury homebuilding, real estate, interior design, or architecture
• Agency experience
• Ability to create on-brand graphics or basic ad creative (bonus)

WHY JOIN CKC

• Work directly with the owners of a respected luxury builder
• Ability to build a digital platform that becomes a market leader
• Collaborative, design-driven environment
• Opportunity to shape CKC’s future and influence our sales growth
• Competitive compensation
• High-impact, highly visible role in the company

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